Encouraging and managing interactions with online communities

This is the fifth of six social media training modules to be delivered over 2024-2025 designed for International Science Council Regional Focal Point for Asia and the Pacific Members to build capability in communicating science, digital storytelling and use of social media platforms. For the full list of training modules visit the Media and Communications Training programme page.

Click here to view the list of all recorded training sessions.

Agenda:

• Moderation and Tone: Best practices for guiding discussions, responding to criticism, and fostering respectful dialogue.
• Reputation Management: Proactively managing your digital footprint, addressing misinformation, and protecting institutional credibility.
• Building Long-Term Relationships: Using recurring formats, community rituals, and feedback loops to maintain trust and engagement.
• Encouraging Inclusive Participation: Techniques to engage diverse voices, reduce barriers to entry, and foster a welcoming environment for all.
• Q&A with science communicators

Speaker: James Fitzgerald

James Fitzgerald is Programme Director for Social Media Knowledge (SMK), a global EdTech business specializing in digital marketing and communication capability transformation. Now based in Australia, James possesses a wealth of social media experience, having founded two of the UK’s hottest social media knowledge businesses, The Social Media Academy and Social Media Library.

Established in 2010, SMK has educated thousands of decision-makers on how they can optimize and enhance their digital communications, including leaders and teams from Apple, Air NZ, Sanitarium, UNICEF, Ralph Lauren, News Corp, GM, Flight Centre, Tourism Australia & HSBC, to name just a few.

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Q&A: Dr. Zimeng Wang

Zimeng Wang is a professor and Cyrus Tang Faculty Fellow in the Department of Environmental Science and Engineering at Fudan University, Shanghai, China. He directs the research cluster focusing on water-soil interfacial processes. His research has been featured in leading scientific journals, such as Nature Geoscience, Science Advances, Science China Earth Sciences, ES&T and GCA.

He is the Editor-in-Chief of Applied Geochemistry, an Elsevier journal affiliated with the International Association of GeoChemistry. He also serves as the current executive president of Young Faculty Association of Fudan University.

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Q&A: Nguyen Ngoc Ly

Ms. Nguyen Ngoc Ly is the founder and developer of the Center for Environment and Community Research (CECR) in Vietnam.

She holds a diploma in Food Chemistry from the Technical University of Prague, Czech Republic, a Master’s in Environmental Management and Technology, Asian Institute of Technology, Thailand and a Master’s in Information and Library Science (University of Maryland) as well as a Master’s in Public Administration (Harvard University), US.

With more than 30 years experience working in water pollution control, solid waste management, climate change and natural resource management in Vietnam, Ms. Ly now works with communities and stakeholders to develop community based sustainable models and solutions for water conservation, sustainable residential areas and gender equality. In Vietnam she uses ZALO (like WhatsApp), to communicate with communities.

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