Measuring impact and engaging with stakeholders

This is the final of six social media training modules delivered over 2024-2025 designed for International Science Council Regional Focal Point for Asia and the Pacific Members to build capability in communicating science, digital storytelling and use of social media platforms. For the full list of training modules visit the Media and Communications Training programme page.

Click here to view the list of all recorded training sessions.

Agenda:

• Metrics and Analytics: Key metrics to track engagement and impact of scientific communication.
• Tools for Tracking: Overview of tools and platforms for monitoring social media activity and engagement.
• Feedback and Interaction: Encouraging and managing interactions with online communities.
• Reporting Results: Best practices for documenting and sharing the impact of social media activities with colleagues and funders.
• Q&A with science communicators

Speaker: James Fitzgerald

James Fitzgerald is Programme Director for Social Media Knowledge (SMK), a global EdTech business specializing in digital marketing and communication capability transformation. Now based in Australia, James possesses a wealth of social media experience, having founded two of the UK’s hottest social media knowledge businesses, The Social Media Academy and Social Media Library.

Established in 2010, SMK has educated thousands of decision-makers on how they can optimize and enhance their digital communications, including leaders and teams from Apple, Air NZ, Sanitarium, UNICEF, Ralph Lauren, News Corp, GM, Flight Centre, Tourism Australia & HSBC, to name just a few.

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Q&A: Assoc. Prof. Haruka Sakamoto

Haruka SAKAMOTO, MD MPH, PhD is a primary care physician and Visiting Associate Professor at the Graduate School of Public Health, St Luke’s International University in Tokyo, Japan.

Her current research focuses on health system strengthening, health care financing, and politics in global health. She is currently working as a local consultant at the Gates Foundation and a senior manager at Health and Global Policy Institute.

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Q&A: Luke Buckle

Luke Buckle is the Digital Engagement Lead at the Australian Academy of Science. He has 20 years of experience delivering impactful strategies across media, government, tech startups, and non-profits. An expert in scaling digital platforms, fostering community engagement, and driving organizational growth through innovative and data-driven campaigns, Luke is skilled in team leadership, stakeholder management, and creative storytelling. He is passionate about leveraging digital platforms to create meaningful connections and achieve strategic goals.

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