WAPOR webinar series: Mixed-mode in Survey Research – Why and How to Implement It

26 May 2021
09:30 – 11:00 am EDT

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This webinar continues the series of public webinars by the World Association for Public Opinion Research (WAPOR). On Wednesday, May 26, we will meet to learn about the most recent developments in mixed-mode surveys. Our speakers will approach the question from a practitioner’s point of view, that is, they will deal with the issues associated with implementation, combination and weighting of data collected using different modes. The webinar will be moderated by Claire Durand.


Webinar Presentations

Conducting the European Values Study in Self-Administered Mixed-Mode Design: Insights from Germany
Tobias Gummer is a senior researcher and team leader at GESIS—Leibniz Institute for the Social Sciences, Mannheim, Germany. His methodological research interests include survey design, data quality, nonresponse, prevention and correction methods for biases, and analysis of social and individual change. 
 
Mixed-Mode Polling: More Than a Plan B 
Oliviero Marchese is Global Director of Election Research at Ipsos. He has thirty years of experience in research methods, focusing on data collection, statistical analysis and data modelling, especially in election research. Since 1995, he successively acted as Managing Director of the French Operations, President of Ipsos Interactive Services Europe and Head of Global Access & Engagement. He was appointed in his current Public Affairs role in 2018.

Using a Mixed Mode Approach for Election Surveys: The Case of AP VoteCast in the United States
Trevor Tompson is senior vice president for public affairs and media research at NORC at the University of Chicago.  He is a specialist in public opinion and elections research and has conducted surveys in dozens of countries around the world.  He is the founding director of The Associated Press-NORC Center for Public Affairs Research and is the former global director of polling at AP.  He led the team that developed AP VoteCast, AP and NORC’s innovative election survey product.


Photo by Donny Jiang on Unsplash

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