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Navigating the social media landscape as a scientist in 2024

ISC Members in the Asia-Pacific region and early and mid-career scientists joined a training session exploring how researchers can navigate social media to promote and communicate their work. View the recording below.
Add to Calendar 2024-09-04 06:00:00 UTC 2024-09-04 07:30:00 UTC UTC Navigating the social media landscape as a scientist in 2024 ISC Members in the Asia-Pacific region and early and mid-career scientists joined a training session exploring how researchers can navigate social media to promote and communicate their work. View the recording below. https://council.science/events/navigating-the-social-media-landscape-as-a-scientist-in-2024/

This is the first of six social media training modules to be delivered over 2024-2025 designed specifically for International Science Council Regional Focal Point for Asia and the Pacific Members to build capability in science communication, improve digital storytelling and use of social media platforms. For the full list of training modules visit the Media and Communications Training programme page.

View the recording

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Presentations slides

Agenda:

  • Trends in social media for science communication: Overview of how scientists use social media for outreach.
  • Platform selection: Identifying which social media platforms are most effective for scientific communication.
  • Engagement statistics: Understanding current engagement trends and implications for content strategy.
  • Case studies: Examples of successful social media use by scientific institutions and individual researchers.
  • Q&A with science communicators

Speaker: James Fitzgerald

James Fitzgerald is Programme Director for Social Media Knowledge (SMK), a global EdTech business specialising in digital marketing and communication capability transformation. Now based in Australia, James possesses a wealth of social media experience, having founded two of the UK’s hottest social media knowledge businesses, The Social Media Academy and Social Media Library.

Established in 2010, SMK has educated thousands of decision-makers on how they can optimize and enhance their digital communications, including leaders and teams from Apple, Air NZ, Sanitarium, UNICEF, Ralph Lauren, News Corp, GM, Flight Centre, Tourism Australia & HSBC, to name just a few.

Q&A: Dr Charlotte Birkmanis, Shark expert and Superstar of STEM

Charlotte Birkmanis is passionate about making science available to everyone. An award-winning wildlife science communicator, broadcast host, speaker and educator, Charlotte shares fun facts about co-existing with wildlife in English and Chinese through social media, film and presentations. Charlotte was recently acknowledged as a Superstar of STEM by Science and Technology Australia.

Follow them on: LinkedIn | Instagram | YouTube | X (Twitter) @CharlotteBirky | Website

Q&A: Professor Frances Separovic AO FAA, Foreign Secretary at The Australian Academy of Science

Frances Separovic is a Biophysical Chemist and Distinguished Professor Emeritus, based at the Bio21 Institute, University of Melbourne and Foreign Secretary at The Australian Academy of Science. Her innovative research and multidisciplinary approach has advanced our understanding of how peptides insert into membranes and the application of solid-state NMR to a wide range of systems.

Follow them on: LinkedIn | Facebook | X (Twitter) @FrancesBiophys

Add to Calendar 2024-09-04 06:00:00 UTC 2024-09-04 07:30:00 UTC UTC Navigating the social media landscape as a scientist in 2024 ISC Members in the Asia-Pacific region and early and mid-career scientists joined a training session exploring how researchers can navigate social media to promote and communicate their work. View the recording below. https://council.science/events/navigating-the-social-media-landscape-as-a-scientist-in-2024/
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