Navigating the social media landscape as a scientist in 2024

This is the first of six social media training modules to be delivered over 2024-2025 designed specifically for International Science Council Regional Focal Point for Asia and the Pacific Members to build capability in science communication, improve digital storytelling and use of social media platforms. For the full list of training modules visit the Media and Communications Training programme page.

Agenda:

• Trends in social media for science communication: Overview of how scientists use social media for outreach.
• Platform selection: Identifying which social media platforms are most effective for scientific communication.
• Engagement statistics: Understanding current engagement trends and implications for content strategy.
• Case studies: Examples of successful social media use by scientific institutions and individual researchers.
• Q&A with a science communicator

Speaker: James Fitzgerald

James Fitzgerald is Programme Director for Social Media Knowledge (SMK), a global EdTech business specialising in digital marketing and communication capability transformation. Now based in Australia, James possesses a wealth of social media experience, having founded two of the UK’s hottest social media knowledge businesses, The Social Media Academy and Social Media Library.

Established in 2010, SMK has educated thousands of decision-makers on how they can optimize and enhance their digital communications, including leaders and teams from Apple, Air NZ, Sanitarium, UNICEF, Ralph Lauren, News Corp, GM, Flight Centre, Tourism Australia & HSBC, to name just a few.