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Developing a social media strategy for scientists

ISC Members in the Asia-Pacific region and early and mid-career scientists are invited to join a training session exploring how researchers can navigate social media to promote and communicate their work.
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Add to Calendar 2024-10-16 05:00:00 UTC 2024-10-16 06:30:00 UTC UTC Developing a social media strategy for scientists ISC Members in the Asia-Pacific region and early and mid-career scientists are invited to join a training session exploring how researchers can navigate social media to promote and communicate their work. https://council.science/events/developing-a-social-media-strategy-for-scientists/

This is the second of six social media training modules to be delivered over 2024-2025 designed specifically for International Science Council Regional Focal Point for Asia and the Pacific Members to build capability in science communication, improve digital storytelling and use of social media platforms. For the full list of training modules visit the Media and Communications Training programme page.

Agenda:

  • Setting Objectives: Goals specific to scientific communication, such as disseminating research findings, public engagement, and networking.
  • Audience Segmentation: Tailoring messages for different groups, including peers, potential collaborators, policymakers, and the general public.
  • Content Planning: Scheduling content to maintain a consistent and relevant presence.
  • Collaborations and Networking: Using social media to collaborate and network with other scientists and stakeholders.
  • Q&A with science communicators

Speaker: James Fitzgerald

James Fitzgerald is Programme Director for Social Media Knowledge (SMK), a global EdTech business specialising in digital marketing and communication capability transformation. Now based in Australia, James possesses a wealth of social media experience, having founded two of the UK’s hottest social media knowledge businesses, The Social Media Academy and Social Media Library.

Established in 2010, SMK has educated thousands of decision-makers on how they can optimize and enhance their digital communications, including leaders and teams from Apple, Air NZ, Sanitarium, UNICEF, Ralph Lauren, News Corp, GM, Flight Centre, Tourism Australia & HSBC, to name just a few.

Q&A: Jasmine (Jasbant) Kaur

Jasmine is a Masters student at the University of the South Pacific with research interests in gender, disability and social inclusion, mental health, decolonization, social justice and queer culture. Jasmine is also a mentee on the Asia Pacific Academic Mentoring Program.

Follow them on: LinkedIn | X (Twitter) @jasmine_kaur_fj

Q&A: Dr Phan Chia Wei

Phan is the Honorary Treasurer of the Young Scientists Network – Academy of Sciences Malaysia (YSN-ASM) and a senior lecturer with a PhD focused in medical biotechnology from Universiti Malaya. Currently teaching pharmacotherapy of infectious diseases and microbiology. He is passionate about functional foods, medicinal mushroom, mycology, myconutrients, molecular biology, neuroscience, and neurodegenerative diseases.

Follow them on: LinkedIn | Facebook | Instagram

Register
Add to Calendar 2024-10-16 05:00:00 UTC 2024-10-16 06:30:00 UTC UTC Developing a social media strategy for scientists ISC Members in the Asia-Pacific region and early and mid-career scientists are invited to join a training session exploring how researchers can navigate social media to promote and communicate their work. https://council.science/events/developing-a-social-media-strategy-for-scientists/
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