Member of the Oversight panel of the COVID-19 Scenarios Project
Prof. Reisch is a behavioural economist and consumer researcher. Her research interests focus on the theory and application of behavioural insights to promote behavioural change in individuals and organisations towards societal welfare and sustainable development. She has two decades of experience with high-level policy consulting on consumer behaviour and policy, including with the EU and World Bank, as well as governments worldwide.
She is the inaugural Director of the El-Erian Institute for Behavioural Economics and Policy at Cambridge Judge Business School and a member of the Economics and Policy Subject Group.
