Understanding Common Misconceptions about Audiences: Talk Back Better Webinar Series

This webinar is the first in the five-part series on progressive science communication, Talk Back Better.

The episode will challenge the systemic under-conceptualisation of ‘audiences’ and ‘publics’. It will explore how we move away from received ideas of a generic public, and work towards a notion of science communication which is about mediation, or social cohesion building. In addition, the webinar will acknowledge the idea of ‘created’ audiences and adapt ideas from cognitive science or political campaigns for public engagement.