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Watch the recording
- Intro and ice-breaker
- The 4 keys to a high email open rate
- 1. The most important factor
- 2. Second most important factor (includes introduction to a free tool)
- 3. Sender name (small exercise)
- 4. Subject line salience (small exercise)
- What makes people act on an email?
- 1. Format that gets most responses and enables your list to grow
- 2. Characteristics of clickable content
- 3. Making your writing modern-life friendly
- Q&A
Resources
- Made to Stick: Why Some Ideas Survive and Others Die
- SUCCESS: Simple, Unexpected, Concrete, Credible, Emotional, Salient, Story
About the speaker
Rachel Collinson
Rachel has been a digital consultant since 2013, helping non-profits to develop and deepen relationships with current and future donors. She has worked with clients such as Alzheimer’s Society, Positive Money Europe, the Tibet Network, Asthma UK, Client Earth, Amnesty International, the Leprosy Mission of England & Wales, and Mind.
Before that she founded the web development agency, Rechord, in 1999. Between 1999 and 2012 they created hundreds of different web applications for non-profit organisations in the UK and internationally, including Médecins Sans Frontières, The National Consumer Council, The BBC, Friends of the Earth Europe, Oxfam, ActionAid and Save the Children.
She also briefly developed an academic career, lecturing on several different degree courses, exhibiting work and presenting research papers in the US, Asia and Europe. Eventually Rachel went on to redesign and teach the practical curriculum for the MA Hypermedia course at the University of Westminster.
Rachel lives with her husband, elderly father-in-law and two furbabies Cleo and Susie. At least two of these family members guest star in her talks and training sessions. She is an avid fan of bands nobody’s ever heard of, enjoys playing board games and feels weird writing about herself in the third person.
About the workshop
This workshop was organized by and for the ISC Science Communications Network – a group of communications colleagues from our global community, convened to learn, collaborate, network, and collectively advance science as a global public good.
✅ Learn more about the network
✅ Watch our past workshops :