A behavioural economist by training with a strong interest in consumer research and policy, Lucia Reisch founded the Consumer and Behavioural Insights Group (CBIG) at MSC.
Her main research focus today is on behavioural economics, behavioural public policy, sustainable consumption (in particular, energy, food and health, active mobility and fashion), intercultural consumer behaviour, consumers and digitization, as well as consumer policy.
Over the past years, Lucia Reisch has been involved as principal investigator in several large EU research projects on consumer behaviour and policy (FP6 and FP7), as well as participating in German and Swedish research projects (see list of research projects).